Throughout 2013 the Goth look has been smouldering on the catwalk. Heavy dark makeup, bright red accents, vampire themed capes and tight Victorian-esque corsets are just a few examples of how the dark side is making its way to the mainstream.
Contrary to popular belief, during the 1980’s Gothic fashion was held in extremely high regard due to famed designer Vivian Westwood, who took inspiration from pre-20th century attire in her early collections. Perhaps if people knew how popular the scene was back then their opinion of the subculture would be a little different today.
Many top brands such as Chanel, YSL and Alexander McQueen have all referenced Gothic fashion, but perhaps not to the extent of the vamperic costume party, which is usually the first image that pops into most people’s head. Gucci also have collections that were originally inspired by the 19th century with chiffon gowns and in deep reds and black. Anyone who doubts the Gothic influence on top brands should check out Gareth Pugh’s monochrome collection, here, which features a more futuristic slant on the genre.
Without a doubt Siouxie Sioux is the person who popularized the image and is now considered the “grandmother” of Gothic subculture. While the music aspects of the genre have come a long way since the punk rock fusion of the 70’s and 80’s, many aspects of the fashion style have remained the same. With the Twilight saga and Dragon Tattoo movies popularizing the style beyond those who can afford the luxuries of top quality fashion, soon it won’t be a shock to see Gothic themed attire in high street retail stores on a more commercial level.
It’s no secret that moving into the gothic style from something a little more conventional is quite a leap. It’s important for people who want to change their style to not dive straight into the deep end overnight, as such as change can be quite bewildering. Taking a few simple steps to ease into the style is recommended, especially for those who don’t belong to a particular Goth inspired subculture.
With an abundance of sub-subcultures such as gothabilly, steampunk, vampire, etc. it’s difficult to anticipate how much the catwalk will change in the coming years.
About the Author
Josefine Andreasson is a Swedish blogger and alternative fashion enthusiast. Her favourite alternative store is Soho’s Clothing, www.sohos.co.uk, which pretty much accounts for 90% of her wardrobe.